The application of eyelash extensions is a highly technical and meticulous process requiring well-trained estheticians and cosmetologists to perform the procedure. Unlike traditional false eyelashes, which are applied as a single strip and last only a couple of days, NovaLash Eyelash Extensions are individual, synthetic extensions singularly bonded to each natural lash to create a longer, thicker more glamorous lash look. Consequently, NovaLash trained estheticians, makeup artists and stylists are instructed with the industry's most comprehensive training course for the most efficient and effective application techniques. As the only physician-developed course in the lash extension industry, NovaLash training is appealing to and attracting the most skilled cosmetologists, estheticians and makeup artists in the salon and spa industry. These licensed professionals view the NovaLash training program as the best in the business and an invaluable professional tool in growing salon and spa clientele. NovaLash's superior training ensures that licensed professionals receive the technical instruction designed to increase lash extension wear-time and longevity. In fact, NovaLash is recognized for having addressed the single largest challenge of lash extension training, which was the slow application speed. Now, only NovaLash offers and teaches techniques and tips that can reduce lash application time, by half.